How to Run Customer Research Interviews ...That Don't Suck

Why I Made This Guide:

People will say "just talk to your customers".

But no one really tells you how to do this. A friendly chat is great for building relationships but it's not a process for collecting insights, that help you move the needle.

Customer research, specifically interviewing customers, has been a foundational piece of my career. Having a deep understanding of customers & buyers, to make informed decisions about the business.

So I made this course/guide/DIY to help you run a research interview that doesn't suck.

How it Works

I've designed this guide to help you navigate each step of a customer research interview. Watch a lesson, do the work.

Rinse, repeat

What You'll Learn

• How to determine the type of interview you need
• How to set research objectives (that meet business needs)
• How to find people to speak with
• How to conduct an interview
• How to aggregate and organize data

What You'll Also Get

• 10 videos lessons with captions & full transcripts
• A list of 184+ questions you can use in your interviews
• Scripts & messaging for asking people to speak with you
• Other templates I use in my work.
• LIFETIME ACCESS

One Last Thing

My goal is to make this guide something that's updated a few times a year. As I learn new things, I'll put them in this guide. I really believe that structured customer interviews are a game-changer for most businesses and everyone should benefit from using them.

FAQs

Who is this course for?

For anyone in a customer-facing role or whose work can benefit from collecting direct insights from customers (or buyers).

How long does the course take to complete?

In total, the videos are about two hours long, but I've designed this course to be a reference as you conduct your own customer interviews.

How long does a research project take?

It depends on the availability of interviewees but I always say about 8-12 weeks from start to finish.

Can we send you questions and feedback?

Yes, please!

About Me:

Hi.

I’m Ryan… So far I’ve interviewed over 2000 people in my career.

I also run Content Lift which helps marketing & sales teams with customer research.

I've been in B2B for 21 years. I've held roles in Sales, Business Development, Operations and mostly marketing. I’ve been a director, responsible for the odd million-dollar budget…but also supervised bootstrapped budgets at startups. I’ve worked with dozens of entrepreneurs, founders and businesses of all shapes & sizes. I took a small detour in my career, working for CBC as a TV & Radio reporter.